Google Website Optimizer is Google’s free website testing and optimization tool. It allows you to increase the value of your existing websites and traffic for free. You can use Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.
Here are our original product result listings. Coming Soon communities have the words 'Coming Soon' in place of a price value.
Should it be green? Red? Bold? Italic? Bold Italic? Green Italic? Green Bold Italic?
How the heck should I know? Let's use Google Website Optimizer and run a test. We will see which one of the display options in the list will get the most people to the Coming Soon community homepage so they can get on the VIP List and eventually buy a house.
We need to set up an experiment in Google Website optimizer. First we need to decide if you want to create an A/B Experiment or a Multivariate Experiment. For this example we are using A/B Experiment.
Google provides a nice little reminder upfront about what you will need for your experiment.
You will need to provide an experiment name. The original page URL, variation page URL's, and the conversion page URL.
You can see the instructions, or get some instructions for your webmaster all nicely packaged. Please go look at the instructions, it's not that hard.
There is a validation step in between where Google will validate that you have placed the javascript code correctly on your original, variation, and conversion pages.
And from there we should have our Experiment running and reports will begin to be generated soon.
